HISTORY
- Last century, Marx, Aristotle
- Formalized beginning in the
- The era of preparations 1900-1940
- The era of identification and consolidation 1940-70
- The era of maturity and innovation –since 1970
- Early focus – message transmission and communication skills
- 1960s – formal channels and downward communication
- 1970s – effective listening, org climate, share meaning, feedback responsiveness, upward comm, org culture, decision making, crisis, power, persuasion, int ext comm, mgmt style
- Scientific - Earliest theorization Org as objective, material entities + people. Eg : system theory & classical/scientific mgmt theory
- Humanistic - human relations theory and human resources theory – human interactions and meanings
- Critical - Cultural approach theories. critic
CONCEPT AND DEFINITION
- Organization – group of people, committed, working towards accomplishing goals.
- Organizational Communication – the process of creating, sending and receiving messages in a complex system, which includes a net of integrated internal and external relationship comprising individuals working to manage organizational ambiguity and achieve an outcome or goal.
THEORETICAL PERSPECTIVE
- School of thought/ perspectives to understand how comm. function within an org. structure.
- New way of looking at org. and new way in understanding org. comm
